Riot Loco presents you with FRÜH - our in-house label made with you, discerning fashion connoisseur in mind. FRÜH- from the German word Fruhstuck, which literally means breakfast. As essential as breakfasts are to everyone, fashion is just as important. Satisfying and of quality, FRÜH is the brainchild of an individual whose love for fashion stems from particularly clean silhouettes.FRÜH is quintessentially simple, yet still packs a couture punch. Akin to your favourite breakfast meal,FRÜH offers apparel that is both tasteful and delectable. FRÜH - Your fasion staple.